
Never Settle for Less
Discover why raising your standards is the first step toward personal and professional success. Growth begins the moment you refuse to accept average.
Author.
Creative Writer.
Beauty Specialist.
Entrepreneur.
I am Ruthy Natamba, a passionate entrepreneur, novelist and certified beauty specialist dedicated to empowering individuals through business, beauty and storytelling. As the founder of Laika Beauty, I have built a growing online beauty brand focused on quality, confidence and elegance. I am also the author of Never Settle for Less: The Story of Amanda Okufu, an inspirational novel that encourages readers to embrace their worth and rise above limitations. My journey is rooted in resilience, creativity and a strong belief that no one should ever settle for less than they deserve.
As the author of Never Settle for Less: The Story of Amanda Okufu, I create stories that inspire courage and self-belief. My writing encourages readers to pursue their dreams and never settle for less than they deserve.
I support aspiring entrepreneurs in starting and growing their online businesses. Through practical guidance and strategy, I help turn ideas into profitable ventures.
I help develop strong and recognizable brand identities that stand out in competitive markets. From concept to strategy, I ensure each brand communicates clarity, purpose and value.
Through Laika Beauty, I provide premium beauty and skincare products designed to enhance confidence and elegance. My focus is on delivering high-quality, trusted products that meet modern beauty needs.
I offer personalized skincare consultations tailored to individual skin types and concerns. My goal is to help clients build routines that promote healthy, glowing and long-lasting results.
I guide individuals on how to enhance their natural beauty using professional makeup techniques. My coaching focuses on boosting confidence while maintaining a polished and authentic look.
Never settle for less than the life you envision for yourself. Dare to dream bigger, work with purpose and trust that your courage, consistency and faith in your journey will lead you to the success you truly deserve. By Laika
Founder & CEOLaika ForeverAs the Founder and CEO of Laika Forever, I established and developed a growing online beauty brand focused on delivering premium skincare and cosmetic products. I oversee business strategy, product sourcing, brand positioning and customer engagement to ensure quality and satisfaction. Through innovation and consistency, I have built a trusted beauty platform that empowers clients to enhance their confidence and personal style.
Author & Creative WriterNever Settle for Less: The Story of Amanda Okufu.As an author, I wrote and published an inspirational novel centered on resilience, ambition and self-worth. My work reflects my passion for storytelling that motivates readers to overcome challenges and pursue their dreams fearlessly. Through powerful narratives and relatable characters, I aim to inspire transformation and encourage individuals to never accept limitations.
Professional Beauty SpecialistStyle CareAs a certified beauty specialist, I provide expert guidance in skincare, makeup artistry and personalized beauty solutions. My role involves consulting with clients, understanding their unique needs and recommending tailored products and routines that enhance natural beauty. I am committed to promoting confidence through professional techniques, quality products and a client-centered approach.
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Discover why raising your standards is the first step toward personal and professional success. Growth begins the moment you refuse to accept average.

True beauty starts from within and reflects in how you carry yourself. Confidence is the foundation of every flawless look and beauty.

Learn how turning your passion into a business can create financial independence and fulfillment. Success begins with taking bold, consistent action.

Your brand is your reputation and your voice in the marketplace. Creating a clear identity helps you stand out and attract the right audience.

Healthy skin is not just about products — it is about discipline and self-love. A proper routine can transform both your appearance and confidence.

Women are reshaping industries through courage and innovation. With determination and vision, anything is possible.
hello@laikaofficial.com
+971 55 398 4233
Dubai, United Arab Emirates